What the heck is the ZOFO?
It stands for the Zone of Freaking Out. You’ll find yourself in the ZOFO when the Ask you’re about to make feels so big it makes you freak out. It’s the scary place most of us tend to avoid like the plague.
The important thing to understand is that the potential and power of your Ask lives in the ZOFO. A big Ask means you don’t know if you’ll get a yes because you’re pushing the boundaries to see what you can really get. With a big Ask, you feel pretty sure you aren’t leaving money on the table.
Imagine you decide to take a spontaneous trip. You found a great deal on a flight or a girlfriend convinced you at the last minute to just take off for a few days. You’ve got no plan beyond getting off the plane in a new location. You’re in the unknown.
In the unknown exists a feeling of excitement and adventure. That’s where discovery can happen. Discovery allows you to maximize the potential of your adventure. Maybe you decide to have dinner at a rather questionable, hole-in-the-wall restaurant and it turns out to be one of the best meals you ever had.
That’s what the ZOFO is.
You’re not exactly sure what the next moment will reveal, then BOOM, magic happens!
The ZOFO is where you can get a yes to an Ask you really didn’t think was possible. But it’s ONLY possible when you’re willing to embrace the ZOFO, going into the space of the unknown. Great things can happen for you there.
CHECK OUT MY COURSE, Welcome to the ZOFO — You can take my short, fun and affordable 4-module online course. It’s 57 minutes that will change the way you Ask forever.